Posted by & filed under eCommerce Resources.

To Send or Not to Send

Email Marketing campaigns are a common practice for firms to attempt to get their message across to consumers.  It’s convenient for the receiver, inexpensive to maintain, and a constant barrage of information that you hope will turn a potential customer into a brand loyal one.

Email-Inbox

There are 2 ways to approach this topic when it comes to instructing your employees; a list of do’s or a list of don’ts.  We’ve opted for a list of 5 do’s or best practices that can be put in place and increase conversions sooner, rather than later.

1.  Analytics
Monitoring your techniques is the best way to improve.  You don’t have to be obsessed with numbers only, but you can start to identify trends and personal best practices that seem to work especially well for your business and industry.

2.  Lame Welcome Messages and Banner Ads
These are 2 of the biggest blunders you can make because they set the expected standard of non-personalized potential spam with your readers.  As with all Marketing endeavors your goal is to create something relateable to stirs a pro-business call to action for your consumer.  Robotic messaging and annoying banner ads will create the dreaded call to action for any email Marketer; DELETE or SPAM.

3.  Take care of your BlackBerry and Mobile Readers
Thanks to Iphone, Adroid, and Tablets, the number of mobile readers has exploded since 2008.  However, the average email campaign doesn’t look great on a mobile device; it’s more important than ever to diagnose this problem and do whatever it takes to make your emails more mobile reader friendly.

4.  TMI – Too Much Information for an Email
Telling your subscribers way too much, all in the body of an email as opposed to a brief and compelling email that moves them through to the next point or call to action.  Being long-winded is the kiss of death for any email, regardless of the quality of information.

5.  Revamps
Do you have a message and graphics from 6 years ago, courtesy of your IT department? Are you analyzing competitor emails?  Take the time to ponder these questions and make changes accordingly.  As a Marketer you should always be on the look out for new ideas as well as have a mastery of the trends and be able to adapt accordingly.  Emails become old news fast so constant evaluations and revamps are necessary to be competitive.

 

Does your business have tried and true Best Practices for Email Marketing that you want to share?

Let us know right here on the Blog or via Facebook and Twitter!

Posted by & filed under International Shoppers.

absinthe_kit

How does homemade Absinthe sound to you? The eSutras method is the quick & simple alternative technique to make your own traditional, steeped absinthe.Best of all? It does not violate government distillation regulations. The kit, which makes to 2 liters, includes two different herbal mixtures, 2 classic amber glass steeping bottles, 2 unbleached 100% cotton muslin bags (to infuse the herbs), 12 specialized absinthe sugar cubes, and of course, an informational/instructional pamphlet.

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Posted by & filed under International Shoppers.

built-in-camera-binocularsThe zoom of your digital camera is not enough? What about binoculars with a built-in camera?! Shoot sharp, distant landscapes with the Celestron 72216 VistaPix 8 x 32 binocular/digital camera. Not only can you capture photos, but also record video. Specs include 8x magnification / 21mm objectives; 8MB internal memory (allowing for storage of 640 x 480 res photographs), fully coated, glare-reducing optics. Also included in the package: A case, neck strap, USB cable, and CD-ROM. Item Weight: 9.9 ounces. Shipping Weight: 1 lbs.

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Posted by & filed under eCommerce Resources.

As a business-owner, what is an overall goal for your company?

Other than generating profit, the number 1 goal for business owners should be to make and keep customers happy. Although the current paths for Marketing have social media at the forefront, traditional techniques can still yield great results and should be utilized to enhance the internet experiences.

Through targeted “offline” efforts that include printable coupons, free or guest passes, Live Chat capability, and online scheduling tools that allow customers to book a future appointment while on your site, you can create a future call to action or more specifically an act you want your users to complete.

Call-to-Action-ColorsCreate a compelling call to action for customers on all media fronts using these techniques and watch your sales grow:
http://www.ducttapemarketing.com/blog/2012/01/27/how-to-drive-sales-offline-with-local-online-calls-to-action/

Posted by & filed under International Shoppers.

home-brew-kitEver dreamed of making your own brews? Start a home brewery with the Brooklyn Home Brew Kit! Whether your favorite is a pale ale, porter or saison, with one of these kits you can make the equivalent of 12 beers in four weeks. Package includes 1 Gallon Glass Fermenter, airlock, tubing, thermometer, tubing clamp, packet of sanitizer, stopper and blowoff attachment. The variety includes Everyday IPA, Chocolate Maple Porter, and Chestnut Brown Ale. Packaging Dimensions: 12″ H x 13.25″ W x 8.25″ D. Packaging Weight: 7 lbs.

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Posted by & filed under eCommerce Resources.

Social Media is a great outlet for businesses to casually connect with customers. The uncertainty comes in when you have to figure out how to entertain and engage your customers so they continue to follow and communicate with you.

The two most important elements in gaining social media followers are alerting customers to the ability to keep up with the company via social media AND explaining the benefit(s) of their time spent listening to your message.

Make your social media presence known:

Minot-VIP-TicketExplain why your message is valuable to consumers:

Purina-Cat-ChowGet more great tips about social media campaigns from Small Biz Survival:

Posted by & filed under International Shoppers.

Several companies have developed a smartphone controlled door lock for your home. While each smart lock has it’s own particular requirements, benefits and uses, they have the basics in common. Each smart door lock allows you to control and manage the locks with a smartphone and/or web app. 

A called Goji has developed one of these smart locks with a design that replaces the entire locking system, rather than settling over the top of it. Goji Smart Lock is distinguished by its sleek, sophisticated design and its unique ability to send you real-time picture alerts via text or email of the individuals accessing your home with the Goji digital key you provided.

It features an LED screen that displays a greeting to the person who is entering or leaving the home. The lock can also be programmed to let in a cleaning service, contractor or dog walker during pre-approved hours.

Order Now: Smartphone Controlled Door Lock

Ship internationally by getting an US and EU address here!

Posted by & filed under eCommerce Resources.

These ideas are from a series by Shopify:

This is the third post in a series of articles that will detail the process of determining what to sell online and getting started in ecommerce. In the coming weeks we’ll be posting further in-depth articles on other aspects of evaluating products to sell online. Read more at Shopify

All of the following 10 products have strong upward trends, according to their research.

  1. Paleo Bars 
  2. Bow Ties
  3. Pocket Squares
  4. Wood Sunglasses
  5. Wood Watches
  6. Leggings
  7. e-Cigarettes
  8. e-Liquid (Refill for e-Cigarettes)
  9. Coconut Oil
  10. Matcha Powder