The world of e-commerce is developing fast and ever changing, making the e-commerce market more competitive with tech savvy shoppers. Whether you’re a merchant that has recently established a web presence or a long time e-tailer, selling online is big business, especially considering the rate at which e-commerce is evolving.
Below we have developed five elements that e-tailers should implement to stay on top in an industry that is growing and expanding every day.
Mobile optimization: With more people now shopping entirely on their mobile device, this has almost become a necessity rather than something that’s simply nice to have. According to a National Retail Federation survey, “56.7% of smartphone owners used their phone to research products, purchase holiday items, check in-store availability and other mobile shopping activities.”
Focus on millennials: Practical Ecommerce states that “within 10 years, millennials – roughly, those born in the 1980s and 1990s – will make up 75% of the global workforce.” Millennials have all but grown up in front of the computer or with a phone in hand, and they have enabled social media and mobile platforms to expand into what we know them as today. For the potential to increase sales across the largest demographic, e-tailers must create site content that is both timely and visually-appealing.
Payment solutions: In a previous blog post, we talked about the importance of providing multiple payment options for your customers. With the right e-commerce tools, payment boundaries should continue to fade, and connections between e-tailers and global shoppers have the chance to grow stronger.
Loyalty programs: In business, loyalty can go a long way. Offering some kind of reward to loyal customers builds a strong relationship that tends to pay off and encourages them to come back and buy from you again.
Personalize it: At times, online shopping can feel somewhat impersonal. After all, you’re staring at a computer screen instead of talking to an actual person. By using geographic information to promote the right products to the right people, or implementing services for individuals based on data and browsing histories, e-tailers can better personalize the experience for their shoppers.
It’s 2016. It’s no longer enough to simply sell online. E-tailers must be up-to-date on the latest trends and make a solid effort to stand out from the competition if they want to stay ahead. Bongo can help.